GW Researchers Study Effectiveness of HIV/AIDS Educational Outreach to
D.C. Youth
School of Public Health and Health Services Partners with Grassroot Project
May 4, 2010 - WASHINGTON, D.C. - The George Washington School of Public Health and Health Services has partnered with the Grassroot Project,
an organization of NCAA Division I varsity athletes using the universal language of sports to engage youth in educational outreach about HIV/AIDS. GW researchers are working with
the Grassroot Project to develop and implement a sustainable monitoring and evaluation plan.
"We are using multiple methods including surveys, qualitative interviews, and focus groups with coaches and students to create a full contextual picture of the
program and how it affects the lives of those involved," said Karen A. McDonnell, Ph.D., associate professor and director of the doctoral program in Health Behavior in
the Department of Prevention and Community Health.
The Grassroot Project is one of the first 501(c)(3) organization to be designed, initiated, and managed completely by NCAA Division I varsity athletes. It uses the
platform and universal language of sports and the role model status of local student-athletes to engage youth in educational outreach about HIV/AIDS. The project has been chosen
by the NCAA to receive the Division I SAAC Award of excellence. The Student-Athlete Advisory Committee award will be shared by George Washington, Georgetown and Howard
Universities for their combined participation in this education program.
More than 100 student-athletes from 30 sports teams at Georgetown University, Howard University, and The George Washington University are running semester-long
programs in 18 D.C. schools and community centers and more than 500 at-risk youth have participated in 8-week, games-based programs.
"Prior to starting the programs in D.C., similar programs across the globe have proven to be effective in significantly reducing sexual risk behavior,
decreasing stigma, and improving students HIV-related knowledge, attitudes, communication, and decision-making," said Tyler Spencer, founder of the Grassroot Project.
Washington, D.C. has a significantly higher rate of AIDS cases compared to all other American cities. Specifically, this rate is 10 times the national average,
and the statistics are continuing to worsen. According to the Center for Disease Control and Prevention, currently 1 of every 20 adults in our nation's capital is HIV
positive. The risk for HIV/AIDS is heightened for young people in the city. The number of new HIV infections among youth tripled from 2000 to 2005, compared to the
previous five years, and 10 percent of all new HIV infections in Washington, D.C. are among individuals ages 13 to 24.
About The George Washington University Medical Center
The George Washington University Medical Center is an internationally recognized interdisciplinary academic health center that has consistently provided high-quality medical
care in the Washington, D.C. metropolitan area since 1824. The Medical Center comprises the School of Medicine and Health Sciences, the 11th oldest medical school in the
country; the School of Public Health and Health Services, the only such school in the nation's capital; GW Hospital, jointly owned and operated by a partnership between
The George Washington University and a subsidiary of Universal Health Services, Inc.; and The GW Medical Faculty Associates, an independent medical practice with
nearly 550 physicians in 47 clinical specialties. For more information on GWUMC, visit www.gwumc.edu.
Media Contact:
Melissa Kadish
202-994-8874
mcmmsk@gwumc.edu
"Reproduced with permission - The George Washington University Medical Center"
The George Washington University Medical Center
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